Sub-processors
The group companies and third-party providers that process personal data on Funnelish’s behalf, what they do, and where. Referenced by the Data Processing Addendum.
Effective 21 October 2026
Version 1.0
IN SHORT
These are the vendors that may process your shoppers’ data on our behalf, grouped by purpose, with where the processing happens.
Payment providers and apps you connect yourself are independent controllers, not sub-processors, unless we route data through them for you.
Subscribe to change notices; additions get at least 30 days’ notice under the DPA.
Funnelish Pte. Ltd.
UEN 202556294D · 68 Circular Road, #02-01, Singapore 049422
Accounts created on or after 21 October 2026 (00:00 UTC)
Ginigo Ltd
Company no. 10169897 · Gw 522, 5th Floor, The Grange, 100 High Street, London N14 6BN, United Kingdom
Accounts created before 21 October 2026 (00:00 UTC)
CONTENTS
About this list
Funnelish group companies
Third-party sub-processors
Change history
About this list
This page lists the sub-processors Funnelish uses to process Customer Personal Data (data about merchants’ shoppers and end users) under the Data Processing Addendum. Each sub-processor is bound by written terms that protect personal data to at least the standard in the DPA. We review this list at least quarterly.
Services that merchants connect to their own accounts — payment providers such as Stripe, Airwallex, PayPal or NMI; Shopify; advertising and analytics platforms — act as independent controllers under their own terms and are not sub-processors, except where Funnelish itself routes data through them as part of Funnelish Pay or a messaging feature, in which case they appear below
Change notifications. Account owners can subscribe to sub-processor change notices from Settings → Legal, or by emailing privacy@funnelish.com with the subject “Sub-processor notifications”. Additions or replacements affecting Customer Personal Data are announced at least 30 days before they take effect, as the DPA provides.
Funnelish group companies
ENTITY
ROLE
LOCATION
Funnelish Pte. Ltd.
Platform operation, product, billing and support for accounts created from 21 October 2026; processor for Ginigo Ltd’s customers under the group arrangement
Singapore
Ginigo Ltd
Infrastructure, hosting, support and partner administration during the transition; processor for Funnelish Pte. Ltd.’s customers under the group arrangement
United Kingdom
Third-party sub-processors
SUB-PROCESSEOR
PURPOSE
DATA PROCESSED
LOCATION OF PROCESSING
Google Cloud (Google LLC / Google lreland Ltd)
Cloud hosting, databases, storage compute, backups
All Customer Content and Customer Personal Data
United States — Google Cloud region us-east1 (South Carolina), including backups. Google LLC is certified under the EU–US Data Privacy Framework and its UK extension.
Fastly, Inc.
Content delivery network, edge caching, DDos protection
Request metadata, IP addresses, cached page content
Global edge network
ClickHouse (hosted within Funnelish's Google Cloud environment)
Analytics and event storage for merchant dashboards
Pseudonymised event and order data, IP derived location
As for Google Cloud
Basis Theory, Inc
PCI DSS Level 1 tokenisation vault and proxy for card data
Payment card data (never stored by Funnelish)
United States
Spreedly, Inc.
Payment orchestration for Funnelish Pay
Tokenised payment references, transaction data
United States
Stripe, Inc. and affiliates
Merchant billing for Funnelish subscriptions; payment processing and underwriting where used through Funnelish Pay
Billing contact and payment data; transaction and KYC data for Funnelish Pay
United States, EU, Singapore
Airwallex
Payment processing and underwriting where used through Funnelish Pay
Transaction and KYC data
Singapore, Australia, EU, United States
NMI (Network Merchants, LLC)
Payment gateway where used through Funnelish Pay
Tokenised payment references, transaction data
United States
Nuvei
Payment processing and underwriting where used through Funnelish Pay
Transaction and KYC data
Canada, eu, uNITED states
ActiveCampaign, LLC
Email delivery and marketing automation for funnelish's communications wirh merchants
Merchant contact and engagement data
United States
Customer.io (Peaberry Software, Inc.)
Lifecycle messaging and marketing automation for Funnelish's communications with merchants
Merchant contact, account-event and engagement data
United States (EU data centre available)
Amazon Web Services. Inc. (Amazon SES)
Delivery of order confirmations, abandoned-checkout and other emails merchants send to shoppers
Shopper email addresses, names, order details, message content
United States (us-east-1)
Twilio Inc.
Delivery of SMS merchants send to shoppers
Shopper phone numbers, message content, delivery status
United States; carrier routing worldwide
OpenAI, L.L.C. (API services)
Machine0 learning models for Funnelish AI
Prompts and account content submitted to AI features; API data is not user to train OpenAI models and is retained by OpenAI for up to 30 days for abuse monitoring
United States
Intercom, Inc. and front (FrontApp, Inc.)
Customer Support messaging and ticketing
Merchant contact details and support correspondence, which may include shopper data merchants include
United States (Intercom: EU hosting available
Discourse (community.funnelish.com)
Community and documentation platform
Community member names, emails and posts
To confirm (self-hosted on Google Cloud or hosted by Civilized Discourse Construction Kit, Inc.)
Before publishing: confirm whether community.funnelish.com is self-hosted on Google Cloud or hosted by Civilized Discourse Construction Kit, Inc., and update that row; then remove this note.
Change history
DATE
CHANGE
21 October 2006
First publication of this list, with Funnelish Pte. Ltd. and Ginigo Ltd as group sub-processors following the launch of v3.
